Deloitte’s 2022 Global Marketing Trends Report highlights that modern businesses are driven by customer-centricity. The key factors for business growth in the digital age are customer experience and engagement, and they should be at the core of any marketing strategy. And given the extent to which the world has migrated online, the report thus emphasizes the importance of digital marketing for businesses. Let’s understand the advantages of digital marketing and how it aids businesses in becoming customer-centric.
This blog discusses the following:
What is Digital Marketing?
- Top 10 Benefits of Digital Marketing Over Traditional Marketing
- Better Brand Awareness
- Wide Customer Reach
- Increased Customer Engagement
- Real-Time Customer Feedback
- Data-Driven Decision-Making
- Greater Market Share
- Cost-Effectiveness
- High Return on Investment
- Competitive Advantage
- Boosted Sales
How to Use Different Types of Digital Marketing?
Frequently Asked Questions on the Advantages of Digital Marketing
What is Digital Marketing?
Digital marketing refers to using digital avenues such as social media platforms and websites for marketing as opposed to traditional marketing which involves print advertising, television broadcasting, cold calling, and telemarketing.
In a nutshell, digital marketing encompasses the following:How to Start a Digital Marketing Agency
- Social media marketing( importance of social media marketing )
- Influencer marketing
- Content marketing
- Email marketing
- Pay-Per-Click (PPC) marketing
- Affiliate marketing ( read how to start affilate marketing)
- Multichannel marketing
- Search engine marketing ( read more about SEM)
- Search Engine Optimization (SEO)
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