Effective SEO lets you optimize your website to show up in search engines.
This search engine optimization tutorial teaches you how to apply SEO best practices from industry pioneer Bruce Clay. It’s a step-by-step SEO guide explaining what SEO is and how to optimize a website for search — complete with free SEO tools you can use!
Let’s start at Square 1…
What is SEO?
Search engine optimization (SEO) is the science and art of increasing traffic to a website by helping it rank higher in organic search engine results.
This SEO tutorial teaches you strategies to improve both internal and external factors that influence ranking.
If you do SEO better than your competitors, then you should achieve higher search engine rankings. And you’ll have a quality website capable of maintaining your revenue goals.
What you get from this tutorial
Each lesson guides you through SEO basics to hands-on optimization using free SEO tools and bonus videos. Improve your organic search marketing know-how and your website!
- Keyword Research – How to Select Keyword Includes: Keyword Suggestion tool
- Competitive Research – Who’s Your SEO Competition? Includes: Top-Ranked Websites by Keyword tool
- SEO Competitive Analysis – Spy on Your Competition Includes: Single Page Analyzer
- Choosing Keywords for SEO Relevance Includes: Search Engine Optimization/KSP tool
- Key Considerations when Writing Content
- How to Use Keywords in Content
- How to Optimize Website Content for SEO Includes: Domain Indexing Report, SEO Multi-Page Information tool, Single Page Analyzer
- How to Submit a Website to Search Engines Includes: Check Server Page tool
- Sitemaps – How to Create a Sitemap
- Using Rich Media to Engage Your Site Visitors
- How to Optimize Multimedia Content for SEO
- Siloing – How to Structure Your Website
- Link Building – How to Attract Quality Links Includes: Link Analysis Report, Pages Indexed and Inbound Links Report
- Avoiding Google Penalties
- Monitoring Backlinks and Link Pruning
- Technical SEO Tips Includes: SEO Cloaking Checker tool
- Mobile SEO and UX Optimization
- How to Monitor Search Engine Rankings & SEO Progress Includes: Single Page Analyzer
- Final encouragement – SEO: The Job That’s Never Done
How does a website rank, anyway?
Search engines want to show the “best” results possible. They seek the most relevant, most expert and highest quality webpages that will satisfy the goal of the searcher.
To do this, the engines look at hundreds of factors to determine a webpage’s relevance to a search request.
Some of these factors are woven into the fabric of the website (on-page elements, server speed, etc.). Others are trust signals based on links from reputable sites and, to some extent, social media engagement (off-page factors).
No single webpage, even with the best search engine optimization in the world, can be perfect in all 300+ ranking factors.
Further, no one knows precisely what the factors include or how they are weighted to determine the search results for a given keyword or query.
So what’s a business owner or marketer to do?
This SEO tutorial teaches you a “beat the leader” approach to search engine ranking. It offers SEO tips that have worked for our digital marketing clients. To see what Google or Bing thinks is best for any specific attribute, we look at the sites they are currently rewarding — the top-ranked results. Once you know what structural and content choices worked for the “leaders,” you can do even better by making your pages the “least imperfect”!
What is search engine optimization, then? It’s not secrets or tricks. It is ranking methodologies to follow that help a site which offers value to users beat the competition in search results. You must be committed not just to optimizing your domain, but also to making it a quality site that attracts links naturally and is worthy of ranking.
SEO is a combination of digital marketing efforts all working together to increase a site’s value to users and visibility in search.
Watch “How to Get Found on Google” for an entertaining overview of the search engine results page and the role of SEO!
How does a website rank, anyway?
Search engines want to show the “best” results possible. They seek the most relevant, most expert and highest quality webpages that will satisfy the goal of the searcher.
To do this, the engines look at hundreds of factors to determine a webpage’s relevance to a search request.
Some of these factors are woven into the fabric of the website (on-page elements, server speed, etc.). Others are trust signals based on links from reputable sites and, to some extent, social media engagement (off-page factors).
No single webpage, even with the best search engine optimization in the world, can be perfect in all 300+ ranking factors.
Further, no one knows precisely what the factors include or how they are weighted to determine the search results for a given keyword or query.
So what’s a business owner or marketer to do?
This SEO tutorial teaches you a “beat the leader” approach to search engine ranking. It offers SEO tips that have worked for our digital marketing clients. To see what Google or Bing thinks is best for any specific attribute, we look at the sites they are currently rewarding — the top-ranked results. Once you know what structural and content choices worked for the “leaders,” you can do even better by making your pages the “least imperfect”!
What is search engine optimization, then? It’s not secrets or tricks. It is ranking methodologies to follow that help a site which offers value to users beat the competition in search results. You must be committed not just to optimizing your domain, but also to making it a quality site that attracts links naturally and is worthy of ranking.
SEO is a combination of digital marketing efforts all working together to increase a site’s value to users and visibility in search.
Watch “How to Get Found on Google” for an entertaining overview of the search engine results page and the role of SEO!
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